Learn How to Start a Coffee Shop in Georgia from the Coffee Shop Startup Experts at Crimson Cup Coffee & Tea

Staff Report

Monday, July 11th, 2022

Want to learn how to open a coffee shop in Georgia? Get insider secrets on starting a profitable business in the Peach State from the coffee shop startup experts at Crimson Cup Coffee & Tea.

Through its 7 Steps to Success coffee shop startup program, Roast magazine’s 2016 Macro Roaster of the Year has taught over 300 entrepreneurs in 30 states how to open a coffee shop.

Now, the company’s 7 Steps coffee shop startup consulting team has added to its series of state-level coffee shop startup guides with, “How to Start a Coffee Shop in Georgia.”

“Georgia is a land of opportunity for many types of small businesses, and coffee shops are no exception,” said Crimson Cup Founder and President Greg Ubert.

“In fact, Georgia ranks 48th among the states in the number of coffee shops per capita, with fewer than one coffee shop for every 8,752 Georgia residents. That leaves a lot of Georgia residents without a local coffee shop.”

He noted Crimson Cup supports three independent coffee shops in Georgia cities and towns.

These entrepreneurs learned how to open their shops through the company’s 7 Steps to Success coffee shop startup program.

The program is based on Ubert’s book, Seven Steps to Success: A Common-sense Guide to Succeed to Specialty Coffee, which he wrote initially to help coffee shop customers master all aspects of successful coffee shop operations.

“We help entrepreneurs with little or no coffee experience become owners of thriving coffee shops serving their local communities,” he said. “From choosing a terrific location and writing a strong coffee shop business plan to buying and laying out equipment, hiring and training staff and more, our team is here to guide you.”

To hear about the book in Ubert’s own words, download a free recorded introduction on Soundcloud.

“As a coffee roaster and coffee business consultant, Crimson Cup believes our company only succeeds when our customers do,” Ubert said. “As a result, we support coffee shop owners at every step, from concept through opening day and beyond.”

A serial entrepreneur with ownership in 30 Precision Tune Auto Care locations, Mike Scott was looking for a new business venture that would be less technical than his other businesses and that could be duplicated once learned. Specialty coffee seemed a perfect fit.

“We love coffee, and we love the idea of a business that the community can fall in love with,” he said. “We also wanted to give back to our community by donating to local nonprofits.”

Scott found Crimson Cup while searching for business opportunities on the Internet.

“I was looking for a franchise but decided against it once I saw Crimson Cup advertised on the Internet,” he said. “The service has been great! We love the coffee blends and recipes.”

He opened Hug in a Mug Coffee Company in 2017 through our 7 Steps to Success program.

“The most helpful step for me was location,” Scott said. “While I already understood the importance of location, learning what makes a good place for a coffee shop was very valuable.”

Located on a busy street with lots of other retail and service businesses, Hug In A Mug Coffee Company serves a full menu of hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies and other custom drinks. Bagels, breakfast sandwiches, pastries and desserts round out the menu.

The Hug In A Mug Brew Bar entices coffee lovers to slow down and enjoy a hand-poured coffee using Hario v60 or Chemex brewing systems. “This is truly the experience for the coffee connoisseur who may have a more ‘discerning’ palate,” Scott said.

When asked for advice for aspiring coffee shop owners, Scott said, “Go with Crimson Cup.” He also noted the importance of having enough startup capital and funds. “It could take some time to get your name out."

As a one-stop shop for independent coffee shops, Crimson Cup supplies award-winning coffee, the best coffee shop supplies in the business, and ongoing support to help coffee businesses thrive.

Besides the Georgia guide, Crimson Cup recently published guides on How to Start a Coffee Shop in Texas, Ohio, North Carolina, Michigan, Pennsylvania, Illinois, and Tennessee.

About once a week for the next year, the roaster will post a state-level coffee shop startup guides on its website. Next up: a guide on how to start a coffee shop in Indiana.

“Although the fundamentals of coffee shop operation remain the same from state to state, the economic opportunities, business formation and licensing requirements vary widely,” Ubert said. “We’re excited to share information and resources to help entrepreneurs expedite their startup journey.”

He invited anyone who is thinking of opening a coffee shop in any state to call Crimson Cup for guidance.

“If you run into any roadblocks or just want to discuss your vision with a coffee expert, you can reach our startup team by calling 1-888-800-9224.”

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support and global partnerships are consciously designed for the greater good of communities around the world. Among other national recognitions, the company has earned 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year.

Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.

Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open and run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.