The Harris County Chamber of Commerce unveiled a new tourism brand identity for the county with the launch of an outdoor focused marketing campaign and tagline. This new brand is designed to promote Harris County as a competitive outdoor destination and includes a brand suite including logo, brand elements, messaging, social media presence, website and the tagline, “A Tradition of Outdoors.”

The goal of the new brand is to unify Harris County’s efforts to promote the area’s tradition of hospitality and outdoor offerings to locals and visitors.

“We believe a unified brand identity will grow our market awareness, but also benefit Harris County as a whole. We can be a competitive destination and this is the first step to getting there,” says Kim Tharp, President and CEO of the Harris County Chamber of Commerce. “Especially now, with social distancing efforts and practices, Harris County is well-positioned as an outdoor destination where travelers and locals can seek solitude.”

The new Harris County Tourism brand is intended to improve Harris County’s visibility as an outdoor recreation destination.

“Our plan with this initiative is to develop the marketing infrastructure to effectively promote the deep history and abundance of outdoor experiences Harris County has to offer,” said Andy Fritchley, Certified Brand Strategist of Kelsey Advertising & Design. “Travelers love to explore hidden gems and tucked away experiences. Harris County presents those in abundance.”

Part of the initiative includes a website rollout with easy-to-navigate pages allowing visitors access to Harris County’s events and offerings like never before. The website’s branding uses an updated color palette, the new logo and new messaging throughout.

The logo features a hand drawn lantern. A staple of the outdoors and a quintessential representation of warmth throughout American history, the lantern symbolizes tradition, the outdoors and hospitality. The new color palette uses traditional tones borrowed from classic outdoor signage used in national and state parks.

To stay updated on the progress of this new tourism initiative, follow the 'Explore Harris County, GA' Facebook page and @ExploreHarrisCountyGeorgia on Instagram.