The 2025 Business Generosity Report marks a watershed moment for Georgia executives. Even years ago, goBeyondProfit was founded to inspire business leaders to imagine the ways they could begin or expand their business generosity – and this year’s report demonstrates unquestionable impact on the state of business in Georgia. 

For the first time in the seven years of this survey, 100% of executives report being fully committed—either maintaining (35%) or increasing their financial investments (65%) in business generosity.

This marks a significant shift from 2023, when only 33% of Georgia’s executives planned to increase their generosity investments, with the majority planning to keep them the same (58%).

What is fueling this all-in attitude toward business generosity? Three-quarters (75%) of executives are increasing their investment because it is “simply the right thing to do.” However, many also report clear positive business benefits, including improved employee satisfaction (68%) and direct financial benefits to their company (49%).

These strong positives align with the 30% of executives who state their rationale for merely maintaining their investments is simply due to current economic pressures, not a lack of commitment to generosity.

While business leaders understand the importance of business generosity, there remains a strong disconnect between this historic level of executive commitment and what motivates employees to stay or leave. To learn more, read the full 2025 Business Generosity Report.